How did you attract/address the target audience?

Our film attracts the target audience in that the main character is of a similar age and demographic as our target audience, they are both young males, who belong in the B demographic (upper middle class.) This attracts our target audience in that they feel they can relate to the main character (Nathan) this makes our film more relevant to the modern society, also the fact that he appears to be so normal creates a very big shock when we find out that he is clearly not i the right state of mind.

Another part of our film that makes it relevant to modern society is the setting, as it set in london this makes it very relevant to our target audience who clearly are a modern audience, as this film would be released in 2011. As this is a british film it also shows us a lot about the institution that would help to produce/release our film, this would also attract a british audience as they are very familiar with the setting (being their capital and all that.)

However we present london in a very eerie way this made sure that our thriller genre was very clear to the audience, this was very clear in the audience feedback that we received when we showed it to our peers in the media showcase, by doing this media showcase i was able to receive vital information about my film. For instance the few shaky shots that were present in the film were noticed by the audience and did not go well with them, however the audience did appreciate our flashback and one person was confident enough to tell the group that we were one of the few people to use flashbacks effectively.